Are your staff singing and dancing
about your all-singing all-dancing technology?
When the big day arrives, and the gizmo is installed, it’s time to begin the training process. Allocate a programme of instruction for ALL staff that will need to be engaged with the technology. If expert trainers are needed, then bring them in. Professionals will be able to offer clear and consistent advice and answer questions in a concise and accurate fashion. Training packs can also be issued, along with the facility for staff to access continual support until they are completely clear on how the technology works, what it is for, what their responsibilities are and how it will benefit them. And keep it up. Monitor how the technology is being used, and keep asking questions. Ask staff what they like about the technology but equally make sure there is nothing that they’re unclear about. Don’t forget that they’ll be new starters to consider as well. Get them onboard as soon as they walk in the door to ensure standards of usage are maintained.
Then there’s reluctance to use the CRM properly (or is this just because certain elements haven’t been explained properly?). It really is the case that staff not only need to understand, but to actively promote, the benefits of using the CRM to its full capability. When this is achieved the CRM will be so firmly embedded into the culture of the organisation that it won’t be long before everyone forgets how they managed before it (think back to when email was first introduced – can anyone imagine a business WITHOUT email nowadays???).
To conclude, communication is the key to the introduction of any technology if the business wants to see maximum Return On Investment. Keep staff involved and trained, and your enthusiasm for the technology will be infectious!
If you’d like to introduce an integrated CRM tool into your business talk to us at Sparkstone CRM. We’ve been providing easy-to-use technology solutions to solve complex sales problems for over 20 years, and have been helping businesses achieve their goals and stay ahead of the competition for as long. And our service doesn’t end on delivery. We’re fully committed to ensuring that our CRM systems are accessible to ALL staff that need to use them, providing training and support for as long as is it takes for the system to be an integral part of the business.
©2020 Sparkstone technology | VAT No. 849 5490 77 | Registered Company No. 5137395