5 Actionable Ways to Encourage CRM Adoption By Sales
The road is littered with failed CRM implementations because of sales team rejection. CRM, in one form or another, has been around since the 1990s. And though there are still plenty of companies that are not using CRM (surprising, in light of GDPR requirements), the vast majority of today’s sales professionals have been exposed to CRM over the course of their careers.
Unless your enterprise sells via the web only, a CRM implementation won’t make it if just used by Marketing and Customer Support. Sales, whether inside or outside, is responsible for entering and maintaining the bulk of the data in the CRM. Without them on board, the project will fail.
After many years of implementing and managing enterprise wide CRMs, here are my top techniques to get sales team adoption.
What adoption techniques have worked for you? Email me at firstname.lastname@example.org.
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