Turbocharge your CRM with sales playbooks
An effective sales playbook helps guide your sales team on lead development and moving prospects through the sales funnel while ensuring that the maximum number of ideal prospects make that all-important purchase. To that end an effective sales playbook should always:
A great playbook will be used – because it works! If content is easy to digest, contains all vital information that the sales team needs, and is distributed effectively then results will be reflected on the bottom line. It’s important to continually review and update your playbook as your product/service and buyer behaviours change. Special consideration should also be given new markets or geographies.
Also remember that you should have multiple playbooks as different products/services have different buyers whom have different needs. A good coach knows that you don’t run the same plays in the same order against different opponents.
Now that you know what a sales playbook is and why you need it, maybe it’s time to rethink both your CRM and existing sales processes. Sales leaders need to provide the tools for their teams to be successful. An enterprise-wide CRM combined with effective sales playbooks are a smart way of ensuring sales success. Sparkstone is ready to help. Peruse our website or other blogs to learn more, or better yet, drop us a line.
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