How to implement CRM for phenomenal results!
So often we hear about the pain experienced by inadequate CRM installation and usage; businesses paying through the nose for systems that don’t address their unique requirements, CRMs that aren’t used properly or at all, and bad aftersales service - the list goes on!
Great CRM implementation and usage leads to significant sales, business growth and competitive edge. The UK Treasury says, “Technologies such as customer relationship management (CRM) can increase sales by around 18% per employee over the course of three years.”
With such a significant endorsement it’s hard to see why CRM isn’t firmly at the heart of every business, steering them towards sustained growth. Unfortunately, when CRM goes bad it gives the whole CRM community a bad, unwarranted rep.
If you’re in the position of having an inadequate CRM, or are thinking of installing your first, follow the steps for success, below.
Sowing the right seeds at the start of CRM implementation is key.
CRM means different things to different people. If you’re not sure of the best way to reach your goals using CRM, talk to people that are in the know. Tell them what you are hoping to use it for:
Do you have clean data to install, and will you be using a single database across your business?
Integrating business systems that all make use of a single database leads to phenomenal cohesion and efficiency, dramatically enhancing the customer experience. Think of your best online retail experience; make sure you can offer a similar experience.
According to global social media giant, Hootsuite, “Just 10% of marketers have mature practices around integrating data into their enterprise systems. However, 85% of those with integrated systems have confidence in their organisation’s ability to quantify ROI.”
Ask all the questions you need to, and make sure you get answers you’re comfortable with.
If you have a complex business chances are the CRM implementation will need specialists.
CRM often fails at the first hurdle when implementation is carried out incorrectly. Do you have staff with sufficient skills to carry out the task, are they keen to help and do they have the time? CRM technical experts will get the job done efficiently and correctly, ready for use asap – well worth considering.
Prepare well, ensure adequate support but most importantly, give CRM the respect it deserves. It can significantly help to ‘make’ a business when many around us are breaking.
For more information on CRM implementation and integration contact Sparkstone Technology. With over 20 years’ experience Sparkstone’s UK-based team of specialists are on hand to discuss your unique set of requirements and help you navigate your way to CRM success.
Botley Mills, Mill Hill,
Tel: 01489 795000
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