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Empowering your CRM for exceptional results

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Most people use their CRMs just to manage their contacts, opportunities and sometimes tasks.  But according to Gartner Group, by 2020 81% of companies expect to be competing mostly or completely on the basis of customer experience.  As an experienced CMO of both public and private companies, Sparkstone's Glenn Hewson shares the importance of bringing your CRM into the Experience Economy and key things to do now to get it there.  


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